Russia's largest manufacturer of automatic combat and sniper weapons, guided artillery shells, as well

as a wide range of precision weapons.

Role

Project Type

Lead Product Designer

The digital presence of a globally recognized brand with a rich heritage had become outdated and no longer reflected the company’s modern capabilities.

The goal was to update the website and visual language while preserving its spirit of engineering precision and strength.

With the brand team, I refreshed the site's UX/UI
while keeping the character of Kalashnikov.

The solution is built on a strict engineering grid, contrasting typography and an interactive product presentation that reveals their construction and details.

The new system brought the product catalogue, brand history and corporate content together into a single digital experience.

1. Product Presentation — interactive product pages highlighting design details and technical specifications.

2. Timeline of History — an interface for the brand’s history section, showcasing key milestones and product evolution.

3. Navigation & Layout — a redesigned structure with an industrial character, a precise grid system, and high-contrast typography.

Key

directions

Solution

Collaborated with the brand team on UX/UI design for the website.

Prototyped interfaces where visual geometry reinforces the brand’s engineering DNA.

Developed a typographic and color system built around corporate red and neutral metallic tones.

Created interactive product cards where animation and detailing emphasize precision and craftsmanship.

Supervised a design team to ensure visual consistency and compositional clarity across all layouts.

The updated website became the brand’s primary digital showcase at international exhibitions and partner events.

Average interaction time with product cards increased by 38% due to the interactive format and improved presentation.

The new visual language highlighted the balance between engineering rigor and modern minimalism, strengthening audience trust.

The project received positive feedback from the brand and marketing teams of the concern.

Results

Approach