15
years in IT
11
years
in design
4
years PRODUCT OWNER
desıgner
prıncıpa
about
prıncıples
prıncıples
In a world where design culture and innovative approaches determine success, the choice of effective tools and methodologies is key. These solutions not only enhance productivity but also become the foundation for inspiring and strong teamwork.
Double diamont
CJM
LEAN UX
Job story
USER flow
Estimation
WIREFRAMING
Key Stages of Creating
a Successful Product
1
2
Defining Key Questions
Idea Generation
The entire team participates in understanding. Together, we comprehend the goal, identify problems, generate solutions, and select the best ones to create a hypothesis.
When beginning to understand a problem, it is important to address key questions together with the key players in the team. For this purpose, I have a well-established list of questions.
4
3
MVP
Hypothesis Testing
The team conducts experiments to assess the proposed hypotheses, collecting and analyzing data to verify their alignment with user needs.
Developing a product with fundamental features to satisfy the initial needs of users and obtaining quick feedback, allowing for effective testing and improvement of the product.
сases
INDRIVE
International P2P ecosystem offering varied services, enabling fair pricing for quick task completion, impacting education, startups, creative sectors, and sports, supporting underprivileged groups.
Project type
Development of CJM, competitor analysis, user casdev, interface design.
Role
Senior Product Designer
Results
Trust & Safety: CJM → NPS +7 pp, incident response −94 %.
GEO: Map UX optimization → Trip creation −12 %, address errors −15 %, CR +11 %.
KASPERSKY
A global cybersecurity firm from Russia, offering robust protection against digital threats.
project type
Kaspersky Lab is a global cybersecurity company.
I designed the interface of a B2B product
for monitoring threats in industrial networks,
aimed at engineers and SOC analysts. The main goal was to provide operators with a clear tool for visual analysis of equipment status and timely incident response.
role
Senior Product Designer
Results
Created a three-level map and threat monitoring dashboard for industrial networks.
+25% faster incident analysis, +18% threat detection accuracy, –30% operator UX errors
The largest crypto ecosystem in Eurasia, uniting over 400 000 users across 120+ countries.
project type
Design of the Trade section and Trading Account for web and app. Developed order types, portfolio analytics, onboarding and growth strategy for the Trading section.
role
Senior Product Designer
results
Integrated trading into the ecosystem:
+10% profit, +60% user adoption, +12% repeat trades.
Kalashnikov Concern
Russia's largest manufacturer of automatic combat and sniper weap123ons, guided artillery shells, as well as a wide range of precision weapons.
project type
Branding development for the website. Prototyping. Visual concept. Managing a team of designers.
role
Lead Designer
results
Integrated trading into the ecosystem:
+10% profit, +60% user adoption, +12% repeat trades.
A mobile application for engaging with media content: watch and create short videos, play casual games, and listen to music.
project type
Strategic planning, development of design concepts, and management of a design department.
role
Head of Deisgn / Art director
results
Super App design: +17,500% watchtime, +25% retention 7 day, +27% multi-content engagement.
Dmitry Ivanchey
Opera singer from Switzerland.
project type
Personal Website. UX & UI Design.
role
Product Designer
role
Created the artist’s website & visual style: +2.3× page view time, refined typography & classical aesthetics.
Platform for tracking activities in space exploration.
project type
Concept Development
role
Product Designer
A leading Russian online retailer of fashionable clothing, shoes, and accessories, offering a wide range of products from well-known brands and designers.
project type
Branding development for the website. Prototyping. Creating a visual concept. Managing a team of designers.
role
Senior Product Designer
An online retailer specializing in clothing, footwear, and accessories. The company offers limited-time sales events, partnering with over 200 fashion brands to provide customers with exclusive deals on popular items.
project type
Comprehensive website redesign, including prototyping, feature development, and exploring new hypotheses to enhance the user experience.
role
Product Designer